Tag thinking

The Cooper Journal: Lean UX at Startup Lessons Learned

This week I had the pleasure of speaking about UX at Eric Ries’ Startup Lessons Learned Conference. The event is at the center of the Lean Startup community and was attended by 400 entrepreneurs, developers, product managers, investors, and designers, with a simulcast audience of equal size.

I joined the “Design + Lean Startup = Lean UX” panel with Josh Seiden, Jeff Gothelf, and Zach Larson, hosted by Janice Fraser. We discussed the value of design in defining products and services, and shared techniques for incorporating design into startup culture and organizations.

via The Cooper Journal: Lean UX at Startup Lessons Learned.

Fred Wilson’s 10 Golden Principles of Successful Web Apps | Think Vitamin

In February 2010 Fred Wilson, a New York based tech investor, spoke at the annual Future of Web Apps Miami conference. His talk, clocking in at just under 30 minutes, looks at his top 10 principles for creating a successful web app. A full transcript is available below.

via Fred Wilson’s 10 Golden Principles of Successful Web Apps | Think Vitamin.

A Difference of Design; Business vs Design

As the fervor of harnessing “design thinking” for strategic advantage and innovation continues, more firms are looking to reinvent themselves by becoming design-focused. In order to better define what this type of change actually entails, I’ve tried to succinctly outline how design processes differ from traditional business processes. In addition to my thoughts, points from Tim Brown’s Strategy by Design, Roger L. Martin’s Creativity Runs Deep, and Richard Florida’s Rise of the Creative Class are embedded within the following comparison.

via LukeW | A Difference of Design.

UI15: Getting Design into the Corporate DNA « Ashley Carroll Design

I work for a small internal corporate design team so a lot of what was mentioned in this presentation I have seen. Goodwin started the presentation by asking “How many of you work at companies where design is so fundamental people get?” One person raised their hand. The presentation focused on a constructive way to bring about change in this type of work environment using the following steps:

1. Culture is the biggest lever, or the biggest barrier

You can’t change if you don’t know where you are or where you want to go, to build your case you need too see how the change will benefit you and others and communicate it to them.

2. Culture is the biggest lever, or biggest barrier

Your company does works a certain way and has been for a while. In order to change you might need to fail but not all companies embrace failure, missing and opportunity to learn form it.

3. Organizational change is individual change

Not everyone can or will move at once. Goodwin uses the analogy of mountains vs pebbles. If you are starting an avalanche you only need a small amount to start a cascade effect, but you have to convince the right people.

4. Settle in for the long haul, it’s never done

Real change, on average, can take 3-5 year but you are never really are done. Focus on the little wins it can be difficult but it will be worth it.

via UI15: Getting Design into the Corporate DNA « Ashley Carroll Design.