Tag marketing

10 Great Expectations: What CEOs Want From Their CMOs | CMO.com

The rhetorical question for many CMOs these days could be, “What doesn’t my CEO want from me?” The expectations for an organization’s chief marketer have increased exponentially in the past few years. “CEOs understandably have always held their CMOs to high standards,” said Bruce Goldberg, who served as CMO for the International Securities Exchange for the past decade, in an interview with CMO.com. “However, in this day and age, due to our recent global economic challenges, they demand even greater accountability.”

via 10 Great Expectations: What CEOs Want From Their CMOs | CMO.com.

asymco | curated market intelligence

Some serious facts and figures on the mobile industry, growth and decline.

asymco | Curated market intelligence.