Tag design

The Obsession That Drives Apple’s Success

The marketing executive Ken Segall not only worked closely with Steve Jobs for years at both Apple and NeXT, but he was also the creative guy who came up with the iMac name. And he’s just written a book about the product marketing lessons he learned from Jobs.

TCTV Video is 13:26

via Keen On… Insane Simplicity: The Obsession That Drives Apple’s Success [TCTV] | TechCrunch.

How design will make or break your mobile company

Design. Rarely has a single force so utterly dominated economic enterprise. Design is literally “everything.”

We’re talking about the mobile industry, of course, where trillions of dollars of market value have been created in the past five years. Smartphones, tablets and mobile services are being devoured by consumers — but you’ll notice that beauty is winning.

That’s why we’re focusing our next executive-level event completely on the topic of design: That’s MobileBeat 2012, to be held on July 10-11 in San Francisco. And by design, we mean the wider definition, one that encompasses user interface and experience (UI/UX). Design is determining the winners in everything mobile, including apps, enterprise services, mobile payment providers, and more.

via How design will make or break your mobile company in 2012 | VentureBeat.

5 Steps To Designing A Better Health Care System

DIDN’T MAKE IT TO THE HEALTHCARE EXPERIENCE DESIGN CONFERENCE? NO WORRIES: HERE, CONTINUUM’S DEVORAH KLEIN AND GIANNA ERICSON DISTILL THE VALUABLE TAKEAWAYS FROM THIS YEAR’S MOST INTERESTING DISCUSSIONS.

If you want to know what’s ailing the U.S. health care system, just ask the person next to you. Chances are, she’ll have a personal horror story to share about outlandish costs, inaccessibility of care, the regulations strangle on innovation, the battery of tests that physicians order out of fear of lawsuits, and on and on. The goal of the Healthcare Experience Design Conference (HxD) held in Boston recently was less about dissecting these problems and more about how we can start solving them. In the keynote address, the U.S. Chief Technology Officer Todd Park called on designers to participate in a “self-propelled, open ecosystem of innovation.” As people invested in improving health care through design, we were excited to hear it.

via 5 Steps To Designing A Better Health Care System | Co.Design: business + innovation + design.

4 Key Insights From The 57-Day Redesign Of Google+

THE LEAD DESIGNER OF GOOGLE+ SHARES THE SECRET SAUCE AND HARD THINKING BEHIND ITS RECENT REDESIGN.

After a mere 6 months on the market, Google released their first major redesign of Google+. If you check your profile now, you should see the latest version. And if your taste is anything like ours, you’ll agree that it feels better in just about every way.

via 4 Key Insights From The 57-Day, Blitzkrieg Redesign Of Google+ | Co.Design: business + innovation + design.

Pinterest’s Founding Designer Shares His Dead-Simple Design Philosophy | Co.Design: business + innovation + design

Pinterest’s Founding Designer Shares His Dead-Simple Design Philosophy

DESIGN ISN’T JUST WIRE FRAMES OR VISUAL STYLE; IT’S ABOUT THE PRODUCT AS A WHOLE, WRITES SAHIL LAVINGIA

“Designers, designers, designers” has become the new “developers, developers, developers.” Witness the ever-growing list of job postings for product designers, UI designers, user research designers, UX designers. They’re posted faster than I can read them. Someone needs a “senior design champion” (versus a normal design champion?), while another is looking for a “catalyst of creativity.” Designers are becoming the new hotness, just as front-end engineers blew up job boards when businesses started taking the web seriously. We need a designer. You need a designer. We all need designers.

via Pinterest’s Founding Designer Shares His Dead-Simple Design Philosophy | Co.Design: business + innovation + design.

Why Pinterest Is So Addictive?

This is a good understanding on why this platform is so popular, addictive and perhaps the future of the Web sharing.

I would have written this article sooner, but I was busy on Pinterest. If you are still among the uninitiated, the social platform for collecting, sharing, and commenting on of photos of personal passions is uniquely engaging, absorbing, and addictive.

via Why Pinterest Is So Addictive | Fast Company.

The UX Research Plan That Stakeholders Love – Smashing UX Design

UX practitioners, both consultants and in house, sometimes conduct research. Be it usability testing or user research with a generative goal, research requires planning. To make sure product managers, developers, marketers and executives (let’s call them stakeholders) act on UX research results, planning must be crystal clear, collaborative, fast and digestible. Long plans or no plans don’t work for people.

via The UX Research Plan That Stakeholders Love – Smashing UX Design | Smashing UX Design.

Usability Is King For Your Product. Here’s How We Can Finally Measure It

BUSINESSES LIVE AND DIE BY THE USABILITY OF THEIR SERVICES, WRITES CONTINUUM’S RICK MCMULLEN. BUT HOW DO THEY KNOW WHEN THERE’S A SERIOUS PROBLEM?

“Life used to be simpler,” my mom says while making her fourth attempt to update her Windows firmware in order to install Office 2011 on top of Office 2008.

via Usability Is King For Your Product. Here’s How We Can Finally Measure It | Co.Design: business + innovation + design.

Photoshop grid for responsive web design.

I love responsive web design. It just gets me like no one else can. Now responsive web design gets Photoshop too. A recent post by Elliot Jays Stocks sheds light on the topic and includes a great template for designing your next PSD. You can find the download link on his website or view the simply view the demo if you are impatient like me.

via Is there a Photoshop grid for responsive web design? | Think Vitamin.

Long Press UI interactions on Your iOS device

A new interface paradigm to think about, and possibly harness.

Long pressing—that is, tapping and holding down on a part of your screen—provides a lot of handy shortcuts on your iPhone, iPad, or iPod touch. Here’s a look at practically everything you can with this technique to save you a bunch of time typing and navigating your device.

via All the Awesome Things You Can Do with a Long Press on Your iPhone, iPad, or iPad touch.