Tag change

Change aversion: why users hate what you launched (and what to do about it)

Change is good. When a product becomes more fun or makes us more efficient, we embrace change. Technology startups often lead the way, rapidly iterating in an ongoing effort to create better experiences for their users.

But dealing with change can be difficult. We’ve all experienced it. For example, moving to a new city or changing jobs might be positive in the long term, but can be formidable in the short term. When products change and advanced users suddenly become novices, you should expect anxiety to result.

How to avoid (or mitigate) change aversion

A savvy change-management strategy can cut down on negative reactions, focus users on benefits, and make the change more successful. While we’re still learning with every launch, some principles are emerging to mitigate change aversion:

1. Warn users about major changes. Unexpected changes catch people off-guard and can provoke a defensive response. A simple message can set users’ expectations, for example: “Soon we’ll be introducing a redesigned site with new features to improve your experience. Stay tuned!”

2. Clearly communicate the nature and value of the changes. An explicit description can help users to appreciate the changes from your perspective. For example: “We’ve redesigned our site. It’s now cleaner to save you time. Here’s how it’ll help you…”. With framing like that, users will be less prone to change aversion, such as: “Ugh, it looks totally different. I don’t know why they did this, and I wish they hadn’t messed with it.”

3. Let users toggle between old and new versions. Giving users control over the timing of the change can cut down on feelings of helplessness. Allow them to play in the new sandbox before removing the old one.

4. Provide transition instructions and support. If a city changes its street layout, residents need a map of the new streets and a way to direct lost people to their destinations. The same principle applies for your product’s alterations.

5. Offer users a dedicated feedback channel. Without a way to connect with those responsible for the changes, users will vent publicly and further entrench their negativity. Users will respect you more if you actively solicit their opinions.

6. Tell users how you’re addressing key issues they’ve raised. This completes the feedback loop and assures users that their feedback is critical to prioritizing improvements. Try a simple message like: “We’ve been listening to your feedback about the changes we’ve made. Based on your comments, here’s what we’re doing…”

via Design Staff – Change aversion: why users hate what you launched (and what to do about it).

100 Ideas That Changed Graphic Design

Design history books abound, but they tend to be organized by chronology and focused on concrete -isms. From publisher Lawrence King, who brought us the epic Saul Bass monograph, and the prolific design writer (and Atlantic contributor) Steven Heller with design critic Veronique Vienne comes 100 Ideas that Changed Graphic Design — a thoughtfully curated inventory of abstract concepts that defined and shaped the art and craft of graphic design, each illustrated with exemplary images and historical context.

From concepts like manifestos (#25), pictograms (#45), propaganda (#22), found typography (#38), and the Dieter-Rams-coined philosophy that “less is more” (#73) to favorite creators like Alex Steinweiss, Noma Bar, Saul Bass, Paula Scher, and Stefan Sagmeister, the sum of these carefully constructed parts amounts to an astute lens not only on what design is and does, but also on what it should be and do.

via 100 Ideas That Changed Graphic Design – Maria Popova – Entertainment – The Atlantic.