Tag brand

11 Favorite Branding Projects Of 2011

A great logo has staying power, eventually becoming synonymous with a brand’s identity and a stand-in for its name. Just have a look at Saul Bass’s enduring designs for AT&T, Quaker Oats, and United Airlines (which made our list last year for worst rebranding campaign for dropping the Bass’s “U” in favor of Continental’s Wiffle ball). So while it was fun to compile our best branding coverage, the truly interesting part will be watching how they age over time.

via Our 11 Favorite Branding Projects Of 2011 | Co.Design.

Smart Brands in the Connected Age

Facebook, Twitter, LinkedIn, and other social networks are yielding unprecedented actual and virtual valuations. Social media empowers and propels social revolutions, such as the ones we are witnessing in Arab countries. Enabled by broadband technologies and mobile devices, entire industries are connecting with customers and one another in entirely new ways. Clearly, the connected age has arrived. A world population connected through ubiquitous, real-time, and social computing, and through more than 50, 75, or even 100 billion devices. A world where every thing is connected with everything.

via Smart Brands in the Connected Age | design mind.

Getting Ahead Of The Curve: Branding On Mobile Devices And Desktop Browsers – Smashing Magazine

According to Brandweek, “brands are the express checkout for people living their lives at ever increasing speed. This article shows you how, and why, to add “app”-like icons to your sites for several mobile and desktop browser displays, to clearly and elegantly identify your site with an icon that stands out from the crowd.

Getting Ahead Of The Curve: Branding On Mobile Devices And Desktop Browsers

Brand and Interaction Design Services

User-Centred Design is a way of working which encourages the balance of both a business’ targets, with the aims and expectations of the target audience. It’s a methodology which has been used in product design for a long time, and is gaining much traction in the realm of designing for the web, mobile and software.

via Brand and Interaction Design Services – Dean Vipond.

The visual interface is now your brand

At the recent Interaction 11 conference, I spoke of the growing importance of visual interface design to both brand and user experience in an increasingly digital world. In this new world, visual interaction designers face big challenges and bigger expectations, from both users and clients.

via The Cooper Journal: The visual interface is now your brand.